Nostalgia
This data set is for the paper on the impacts of personal vs. historical nostalgic ad appeal. A total of four studies were conducted with a focus on the moderation of consumers' power distance belief.
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| Format: | Dataset |
| Sprache: | eng |
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| Online-Zugang: | Volltext bestellen |
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| Zusammenfassung: | This data set is for the paper on the impacts of personal vs. historical nostalgic ad appeal. A total of four studies were conducted with a focus on the moderation of consumers' power distance belief. |
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| DOI: | 10.17632/wwb755tx2z.1 |