Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention

Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention

The 4P Marketing Strategy is an important variable for both offline and online store business models because the variables Product, Price, Promotion, and Place will serve as a strong foundation for a business's success. the data is open availability.

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Bibliographische Detailangaben
Hauptverfasser: Thalia, Sheryn, Rizqiyah, Riza
Format: Dataset
Sprache:eng
Schlagworte:
Consumer Intention
Consumer Preference
Entrepreneurship
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Beschreibung
Zusammenfassung:The 4P Marketing Strategy is an important variable for both offline and online store business models because the variables Product, Price, Promotion, and Place will serve as a strong foundation for a business's success. the data is open availability.
DOI:10.17632/v58tgjh426