Cap a un nou paradigma del sector publicitari
In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short term and the ever-changing scenarios to which, up to now, agencies have not known how to respond, hav...
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| Zusammenfassung: | In this article, the authors attempt to explain some keys
to drawing a map of the positioning of the current advertising
industry. Several factors such as economic pressure,
the tyranny of the short term and the ever-changing
scenarios to which, up to now, agencies have not known
how to respond, have led us to the loss of perceived value
of the traditional advertising agency. |
|---|