Exploring the Role of HR Analytics in Enhancing Talent Acquisition Strategies

Hiring and selecting the right candidate is a critical business process in today’s cutthroat competition. HR Analytics, also known as Human Resource Analytics, provides unique insights into talent acquisition and helps organisations to improve their strategies based on fact. This research paper aims to establish the use of the HR Analytics in improving the talent acquisition practices since this will help in identifying the different candidates sourcing, screening, selection, and onboarding processes. In doing so, the work employs the study of different techniques of HR Analytics including but not limited to the predictive analytics, data mining, and talent market analysis with the main view of understanding how different techniques can be used to give the organizations competitive advantage in talent management and attraction. The research will focus on a few real-world solutions such as the use of HR Analytics for social media talent acquisition, the use of prediction models for screening and the use of data analytics for selection. Also, the paper will discuss the problems and drawbacks that may be encountered while adopting HR Analytics in recruiting. In it, we will highlight the data quality issue, the privacy issue, and the need that HR professionals must have skills and knowledge to use the HR Analytics tools. Lastly, this research aims at contributing to the existing body of knowledge that seeks to help organizations that aim at increasing on their Strategic Human Resources Management Talent Acquisition approach based on the design and use of HR Analytics. Day by day organizations are becoming more rational and by using this technique organizations can arrive to better decisions about employer branding and, consequently, about attracting and retaining the best talent in today’s job market.