Examining the Relevance of Managerial Competencies and Other Correlated Factors Influence on Strategic Goals Achievement: The Context of Kosovo SMEs

The study examines managerial competencies and other important factors in strategic goal achievement within the context of Kosovo's small and medium-sized enterprises (SMEs). To accomplish the stated objective, the study gathered data through surveys, which gathered 336 responses. Within the context of the methodology, the study employs the ordinal logit approach to examine the influence of managerial competencies, gender, education level, investments in R&D, negotiation skills, as well the application of the online marketing strategy in strategic goal achievement of SMEs. Results of this exploration disclose that managerial competencies and gender exhibit positive statistical effects, while investment in R&D, negotiation skills, and the integration of online marketing strategy exhibit a negative statistical effect on the strategic goal achievement of SMEs. The conclusions and findings of this study will serve as an appropriate foundation for the opening of the wide discussion across the various stakeholders involved in this field.