The Role and Potential of Global Distribution System Amadeus for Tourism Development at the Global Level

Globalization, development and implementation of new technologies, new consumer trends, concern for the natural environment and other factors, have emphasized the diversity and complexity of the tourism industry. For these reasons, the tourism industry in recent years has focused its activities towards the information and technological infrastructure and global electronic connection in order to overcome border barriers and establish relationships with providers and tourists as well as with travel agencies and tour-operators. The development of information technology and evolution of airline reservation systems of individual airlines have led to the development of the Global Distribution Systems (GDS), recognized as a worldwide computerized reservation network that electronically connects the tourist offer with the tourist demand. As a result of the recognized challenge tourism has been facing in recent years, the main goal of this review would be to emphasize the role and importance of the leading GDS Amadeus in order to highlight its potential for the tourism development at the global level. The research and methodology of this review are based on the analysis of data collected from primary and secondary sources, through which we shall, by using deductive approach to theoretical assumptions and analytical approach to quantitative indicators, reach significant individual findings. At the end of the review through summary conclusions, we shall attempt to give a scientific justification of the research, and draw attention to the importance of continuous monitoring and adjustment to changes in the tourism market, in order to highlight the main potential of information technology applications for tourism development. Globalizacija, razvoj i primena novih tehnologija, novi potrošacki trendovi, briga za prirodno okruženje i mnogi drugi faktori, doprineli su raznolikosti i složenosti turisticke industrije. Iz navedenih razloga, turisticka industrija u proteklih nekoliko godina nastoji da usmeri svoje aktivnosti ka razvoju informacione i tehnološke infrastrukture, odnosno globalne elektronske povezanosti sa ciljem prevazilaženja granicnih barijera i uspostavljanja odnosa kako sa pružaocima usluga i turistima, tako i sa turistickim agencijama i organizatorima putovanja. Razvoj informacionih tehnologija i evolucija rezervacionih sistema pojedinih avio kompanija doveli su do nastanka Globalnih Distribucionih Sistema (GDS), poznatijih širom sveta kao kompjuterski reze