Critical factors of digital transformation success: A literature review

Over the last two decades, the digital era and the fourth digital revolution have led to a rapid increase in the influence that digital technologies have on all aspects of life. Rapid development and diffusion of technological innovations altered the business environment, additionally accelerating the dynamics of market changes through permeating globalisation and ever stronger competition. In such digital ecosystem, product life cycles became extremely short, while consumers became more demanding and their behaviour more volatile. Compelled by such business reality, organisations are forced to continuously adapt and digitally transform their business. The aim of this paper is to identify and systemise critical success factors of attaining purposeful digital transformation by means of a literature review. The paper details the results of the conducted theoretical research, which may serve organisations as guidelines on their challenging paths to digital transformation and assist them in avoiding potential traps and mitigating risks associated with inadequate application of digital technology.