Avaliação do nível de satisfação dos clientes de um restaurante em Santa Maria – RS

This paper aims to evaluate the satisfaction level of customers of a restaurant inSanta Maria- RS, using descriptive statistical analysis in order to identify opportunities for improvements to the rated restaurant. Customers were asked to rate, for each item, your satisfaction, according to a Likert...

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Veröffentlicht in:Revista de administração da UFSM 2019-07, Vol.12 (3), p.434-450
Hauptverfasser: Moreira Junior, Fernando De Jesus, Oliveira, José Renê de, Ansuj, Angela Pellegrin, Weise, Andreas Dittmar
Format: Artikel
Sprache:eng
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Zusammenfassung:This paper aims to evaluate the satisfaction level of customers of a restaurant inSanta Maria- RS, using descriptive statistical analysis in order to identify opportunities for improvements to the rated restaurant. Customers were asked to rate, for each item, your satisfaction, according to a Likert scale. The results showed that the restaurant seems to meet customer expectations with respect to its internal structure, layout, accessibility, location, the options and the speed in payment and the price charged in addition to all aspects aspects related to food. However, it was found that the highest rates of dissatisfaction are related to the smell of the internal environment, parking and internal decoration. The results presented by this research, as well as recommendations for improvement will be forwarded to the restaurant so that necessary measures can be taken to ensure continuous improvement of the quality of their services.
ISSN:1983-4659
1983-4659
DOI:10.5902/1983465916828