The Business of Christianity: The Growing Market for Everything Christian

n 2008, McFarland Publishers, Inc. of Jefferson, North Carolina is scheduled to publish my book:The Business of Christianity: The Growing Market for Everything Christian. The premise of this book isto elaborate in some detail how entrepreneurs are marketing products and services to the Christianconsumer that have never been marketed before. Before going into what these products and servicesare, I should point out that these markets have always existed. The difference is, however, that with theattention given to, Evangelism, the religious right and the growth of mega-churches, those withmemberships in excess of 2,000, businessmen and women have identified a new niche, Christianconsumers looking for products and services with overtly Christian themes.