Using Agriculture-related Specialty Goods asThank-you Gifts for Furusato Nozei and Future Intention: Analysis of Municipalities Based on a Questionnaire Survey

The purpose of this study was to clarify characteristics of municipalities that use agriculture-related specialty goods as thank-you gifts for furusato nozei (hometown tax donation program implemented by the Japanese government). An analysis was performed based on the results of a postal questionnaire survey of municipalities. Approximately 60% of respondents used agriculture-related specialty goods as thank-you gifts for furusato nozei and approximately 70% expressed a willingness to use agriculture-related specialty goods as thank-you gifts for furusato nozei in the future. The results of logistic regression models showed that several factors, including staff assignments, promotion measures, and financial capability index, are characteristics of municipalities using or expressing a willingness to use agriculture-related specialty goods as thank-you gifts for furusato nozei.