The Relation between Town Walking Events and Local Evaluation at Matsusiro in Nagano city

Matsushiro town in Nagano city is known as the castle town of the Sanada clan. Even now, there is still historical townscape. Many precious properties remain. A local NPO group is forming community design using the properties. One of them is "Town Walking Event". These events are features walking in Matsushiro with a guide. In this study, we focus on the structure of local evaluation of Matsushiro Town by the events participants. We carried out a questionnaire survey to explain evaluation of the events and local image evaluation. We analyzed the data to figure out local evaluation differences by 4 factors: age groups, residences, satisfactory degrees, and event programs menu. The analysis revealed that the images of communities were captured by the three factors: degree of standard of refinement, degree of friendliness and degree of rural districts. And, the analysis revealed that there is a connection between local image evaluation and satisfactory degrees of programs, and event menu.