Sustentabilidade e moda: As práticas de consumo consciente no mercado de brechós em São Luís/MA

The main objective of this study was to understand the existing consumption habits within the fashion industry, taking into account its circular and linear economy models, especially fast fashion and slow fashion, the existence of thrift stores as a form of conscious, creative and sustainable consumption, enabling consumers, entrepreneurs and interested researchers to have an overview of the relationship between the fashion industry and the fashion industry. rise of ESG (Environmental, Social and Governance) practices. The research is composed of two moments and had as its main methodology to be descriptive with a qualitative-quantitative approach. The first moment took place in a qualitative way with the realization of a bibliographic survey obtaining information about the fashion industry, the impacts of its production chain, its consumption models and the behavior of consumers in this market, in addition to interviews with local entrepreneurs in the thrift store market. The second moment occurred quantitatively through the application of questionnaires aimed at consumers in the local thrift store market in São Luís/MA. The research resulted in: an in-depth analysis of the consumption habits of people who buy second-hand clothes and a study on thrift store entrepreneurs. Finally, the work shows that both stakeholders have different perspectives on sustainability, reuse of raw materials, disposal of products and what role they play within the linear and circular economy. O estudo realizado neste trabalho teve como objetivo principal compreender os hábitos de consumo existentes dentro da indústria da moda, levando em conta os seus modelos de economia circular e linear, sobretudo o fast fashion e slow fashion, a existência dos brechós como forma de consumo consciente, criativo e sustentável, possibilitando aos consumidores, empreendedores e pesquisadores interessados um panorama geral sobre a relação da indústria da moda com ascensão das práticas de ESG (Environmental, Social and Governance).A pesquisa é composta por dois momentos e teve como metodologia principal ser descritiva com abordagem quali-quantitativa. O primeiro momento se deu de forma qualitativa com a realização de um levantamento bibliográfico obtendo informações a respeito da indústria da moda, os impactos de sua cadeia produtiva, seus modelos de consumo e o comportamento dos consumidores desse mercado, além da realização de entrevistas com empreendedores locais do mercado de brechó. Já o seg