Experience Value, Satisfaction and Loyalty of International Tourists in Shanghai: A PLS-SEM Analysis

The purpose of this paper is to explore loyalty and satisfaction of international tourists visiting Shanghai with tourism services through five experience value dimensions: functional value, price value, emotional value, social value and novelty value. A questionnaire was used to gather data from 16...

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Veröffentlicht in:International business research (Toronto) 2017-07, Vol.10 (8), p.114
Hauptverfasser: Mustelier Puig, Lilian Consuelo, Ming, Xu
Format: Artikel
Sprache:eng
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Zusammenfassung:The purpose of this paper is to explore loyalty and satisfaction of international tourists visiting Shanghai with tourism services through five experience value dimensions: functional value, price value, emotional value, social value and novelty value. A questionnaire was used to gather data from 166 international tourists visiting Shanghai during September-October, 2016. The measures were taken and adapted from William & Soutar (2009), and Prebensen & Rosengren (2016). Data was analyzed using SPSS 24 and SmartPlS 3.2. The results confirm a direct and significant relationship between experience value and its five dimensions. Although all the dimensions of experience value had a significant indirect effect on satisfaction and loyalty, the study showed that international tourists in Shanghai worry more about the emotional, social, and novelty value a service can offer rather than the price or functional value.
ISSN:1913-9004
1913-9012
DOI:10.5539/ibr.v10n8p114