Crowdfunding Industry Development: Gaining Leading Role in Digital Economy and Future Trends

In the course of the study, it was found that crowdfunding companies follow a certain stage in their functioning and development: choosing a platform; category selection; the wording of the crowdfunding campaign; definition of a financial goal; determination of the project duration; definition of a reward system; creating a video message; description of the project; regular updates; monitoring the fundraising process. By conducting research on the international market, it was found that with a market size of $ 358.28 billion and a share of 85.99%, China is the largest crowdfunding market in the world. Also, it should be noted the Asia-Pacific region, as Australia took 4th place with funding of $ 1.49 billion, and South Korea - 5th place with $ 1.13 billion, we also find other countries in the Asia-Pacific region in the list of the largest crowdfunding countries in the world. The results of our study concluded that there are many players in crowdfunding in Europe, especially in the field of P2P lending, compared with the Americas and the Asia-Pacific region, as a whole it is a small region. The article also notes the advantages and disadvantages of the crowdfunding development in modern conditions of market functioning.