DISCOURS DES GUIDES TOURISTIQUES FRANÇAIS SUR LA ROUMANIE

Using a strategy for celebrating a country or a region, the guidebooks turn out to be one of the most important instruments in encouraging tourists to discover unusual places, cultures or gastronomies. Blending description, stories, explanation and argument, the discourse of the guidebooks is hybrid, insofar as it relates to descriptive, advertising, procedural, critical and didactic discourse. In our article we wanted to reveal how these different types of discourses are entangled in three French guidebooks on Romania and by what stylistic devices each of them attempts to enhance the tangible and intangible heritage of this country.