Complex
To say something is complex can often be conclusive. It can mean that an issue or an idea is too difficult to explain or understand, or has too many aspects to examine clearly. In many ways the designation “complex” can be an abdication, an end to an argument or discussion. An epochal change in thin...
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Veröffentlicht in: | M/C journal 2007-06, Vol.10 (3) |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
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Zusammenfassung: | To say something is complex can often be conclusive. It can mean that an issue or an idea is too difficult to explain or understand, or has too many aspects to examine clearly. In many ways the designation “complex” can be an abdication, an end to an argument or discussion. An epochal change in thinking about complexity dates from post structuralist challenges to the idea that the world was known by arguing that everything was indeed much more complex than master narratives would suggest. In the last decade a social scientific engagement with complexity theory has meant that social and cultural meanings of “complex” and “complexity” are being explored.
“Complex” has also made a renaissance within the popular and everyday imagination. Reference to “complex” and “complexity” can be found in advertising campaigns for Sydney City Rail (Figure 1), as well as advertising for a telecommunication company (Figure 2).
Figure 1
Figure 2
In our feature article Bob Hodge provides a detailed analysis of Sydney City Rail’s “Rail Clearways” advertising campaign. In a comparable campaign, a telecommunications company claims “Simplicity trumps Complexity”. It seems that advertisers will call any networking system “complex” because its binary is “simple”, from the Latin simplex. Simple versus Complex creates a nice image of a telecommunication company possessing a SIMPLE solution for any COMPLEX networking system. “Simplicity trumps Complexity” denotes a competition between the two meanings and a “simple” solution for “complex” networking needs can be found within this company’s product portfolio. Rather than position “complex” in competition with “simple”, we wanted to explore the possibilities of “complex”. The idea of “complex” as a beginning, not a conclusion, has been the driving concept behind this journal edition.
This M/C Journal edition assembles seemingly disparate interpretations of “complex”. We did not want to reduce a journal edition on “complex” into “simple” neat links. Instead, we have grouped the articles together under four titles: “‘Complex’ and Affect: Complexities in the Concept of Love”, “Situating ‘Complex’ within Fixed Social and Cultural Systems”, “Positioning ‘Complex’ in Cultural Theories” and “Locating ‘Complex’ in Design”. This thematic arrangement demonstrates how each interpretation of “complex” forms assemblages and from this other assemblages can be formed. Such an approach reveals the way in which “complex” entities emerge from “complex” pr |
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ISSN: | 1441-2616 1441-2616 |
DOI: | 10.5204/mcj.2654 |