The Impact of a New Product’s Novelty and Meaningfulness on its Commercial Performance
As new product development (NPD) process encompasses creative actions, so a new product is characterized by two essential dimensions used to describe any creative output – namely novelty and meaningfulness. Therefore, businesses are faced with the questions to what extent and under what market condi...
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| Veröffentlicht in: | IBIMA business review 2022-05, p.1-17 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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