The Impact of a New Product’s Novelty and Meaningfulness on its Commercial Performance
As new product development (NPD) process encompasses creative actions, so a new product is characterized by two essential dimensions used to describe any creative output – namely novelty and meaningfulness. Therefore, businesses are faced with the questions to what extent and under what market condi...
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| Veröffentlicht in: | IBIMA business review 2022-05, p.1-17 |
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| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | As new product development (NPD) process encompasses creative actions, so a new product is characterized by two essential dimensions used to describe any creative output – namely novelty and meaningfulness. Therefore, businesses are faced with the questions to what extent and under what market conditions to develop each of these dimensions in order to obtain high new product commercial performance. |
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| ISSN: | 1947-3788 1947-3788 |
| DOI: | 10.5171/2022.998442 |