Sustaining Competitive Advantage in Private Universities: A case study of Southern Region of Nigeria

Sustaining Competitive Advantage in Private Universities: A case study of Southern Region of Nigeria

A limited number of persons can afford the fees of private universities; hence, enrolment determines survival. The choice of those who can afford the fees depends on the institution's corporate reputation. In a service-providing organization, the development and sustenance of a strong brand is...

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Veröffentlicht in:Journal of organizational management studies 2021-10, p.1-11
Hauptverfasser: WARA, Helen U., ADENIJI, Anthonia A., IGBINOBA, Ebeguki E., WARA, Samuel T.
Format: Artikel
Sprache:eng
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Zusammenfassung:A limited number of persons can afford the fees of private universities; hence, enrolment determines survival. The choice of those who can afford the fees depends on the institution's corporate reputation. In a service-providing organization, the development and sustenance of a strong brand is seen as the principal function of the Marketing and Corporate Affairs Unit.
ISSN:2166-0816
2166-0816
DOI:10.5171/2021.675387