Social networking model Case: Transylvanian Furniture Cluster

The analysis of industrial clusters must become an integral part of the competitive assessment, together with companies and industry analysis. The correct question which companies must ask themselves is not whether to compete or cooperate, but rather on what plans to compete and on which to cooperate. In the case of industries in which innovation, design, creation is a key factor for successful market development and maintenance, as the garment industry, footwear, furniture, etc. social relationship between cluster members and outside, will lead to a high speed for diffusion of information, when developing a new product a technology diffusion as an efficient action for testing consumer preferences. By modeling the cooperation process in the cluster can be identified new types of relationships that facilitate innovation, creativity. Social networks created and consolidated in a cluster are quickly driven toward exchanging ideas, information, best practices etc. This paper presents several models of social networking, which is a useful tool in identifying and optimizing social capital within a cluster. The paper analyzes and presents graphical methods on Transylvanian Furniture Cluster example; effective parameters obtained in the case of the small- worlds networks.