IMAGE IMPRESSION ANALYSIS OF PICKLES FOR PRODUCT DEVELOPMENT BASED ON KANSEI ENGINEERING

Abstraet:The purpose of this research is to analyze impressions of products based on the KANSEI of subjects exposed to product images. To fulfill this purpose, tests were conducted with commercially available pickles. Yearly shipments of manufactured pickles totaled as high as 550 billion yen in the past. However, annual shipments have fallen to less than 500 billion yen in recent years, and this reflects the extent to which hard times have befallen the industry. Thus, one of the major problems facing the pickle industry is how to expand sales of pickles to consumers. Accordingly, consumer tastes in products were investigated by gathering data through a survey, and parameters in line with important headings relating to the products above were ascertained. In this research, the parameters broadly came under the heading of "appearance of contents" of products, and samples corresponding to various shapes were prepared. With these samples, we conducted evaluation tests and analyzed the results using a statistical method. In this paper we shall attempt to gauge the reactions of the market to products created using new development methods.