The role of mass media and level of education in spreading environmental sustainability awareness in developing countries

Today, our environment is a constant and continuous threat from continuous land misuse, which has led to serious environmental disasters in several parts of the world and is even projected to cause a global environmental catastrophe in the next decades. As information technology continues to evolve, the power of mass media cannot be underestimated. On a positive note, one of the significant benefits emanating from the effective use of media is the ability to increase awareness. This study explores the role of mass media and educational level in contributing to the spread of environmental awareness. The study aims to understand how the role of mass media and level of education is contributing to creating and spreading environmental awareness in developing countries. Near East University, which has a rich population of international students from diverse developing countries, was the study location. As a quantitative analysis, questionnaires administered to individual participants were designed using a five-point Likert questionnaire format. Data were analyzed by Pearson correlation and descriptive analysis. The research results indicated that participants strongly agreed that the role of mass media in developing countries needs improvement in the spread of environmental awareness. Pearson’s r data analysis revealed a significant perfect positive correlation, signifying a strong positive correlation between education level and environmental sustainability awareness. The perception of the participants on environmental issues was also discussed.