SOCIAL RESPONSIBILITY PRACTICES AND ORIENTATIONS OF ROMANIAN SMES – CASE STUDY IN BIHOR COUNTY

This paper investigates the forms, areas and orientations of social responsibility (SR) within small and medium enterprises (SMEs) in Bihor County, Romania. Acknowledging the particularities of SMEs involvement in social and environmental actions, we investigate both the practices and orientations of these firms from our region in SR. Our study, based on the responses of 52 owner-managers of SMEs, reveals interest towards SR practices, yet a limited visibility of such actions. The orientations towards SR can be grouped, based on strategic orientation scale, on three distinct directions: one related to primary stakeholders (law included), one to sustainability issues and one regarding to society. The impact of these orientations on practices still need to be investigated on larger samples.