Normative Learning and Employee Cognitive Engagement in Selected Pharmaceutical Firms in Nigeria

This study examined the effect of normative learning on employee cognitive engagement. Survey research design was adopted to assess the subject matter. Five hundred and forty-one hundred (541) respondents were surveyed across all the selected pharmaceutical companies in Nigeria with the usage of purposive and stratified sampling technique. Only four hundred and thirty-four (434) copies of questionnaire representing (80.2%) response rate was correctly filled, returned and analysed for this study. Structural Equation Model (AMOS 23) was adopted for the analysis of the effect of normative learning on employee cognitive engagement and efficacy of employee engagement to work and job task. The results from the test of hypotheses showed that normative learning significantly influence employee cognitive engagement (R2= 0.840 p-value = 0.000). The study recommends that management of the selected firms should develop functional systems that ensure transfer of best practices among various areas of work and encourage individual members in teams to have clear understanding of the problem to be addressed. The insights from this study would be of great value to the management of pharmaceutical industry, and other stakeholders to develop and invest in normative learning that will enhance job commitment and engagement of employees