Idea globalnej etyki mediów w ujęciu Stephena J.A. Warda

The aim of this article is to define the understanding of global media ethics in terms of its initiator and the world’s leading populariser – Stephen J.A. Ward. This article is therefore an attempt to answer the following questions: How is global media ethics understood by Stephen J.A. Ward? Why is it so necessary from his scientific perspective? What is the state of research on global media ethics in the research activities of Stephen J.A. Ward? Who among the researchers – apart from Ward – undertakes this topic? In order to implement the basic methodological assumptions, the methods of content analysis and systematic litera-ture review were used. The research material – to define the theory of global media ethics by Stephen J.A. Ward – consists of the scientific publications of Stephen J.A. Ward.