Wild Flower Value Chains as Complex Adaptive Systems in Rural Sri Lanka

Purpose: Timeline of wild flowers showed the changing face to an economic good and moving through the different value chains while fueling to rural livelihoods. Focus of this study was to identify the upstream and downstream actors, their roles, map the wild flower value chain, analyze the income distribution, find out the gender-based constraints and identify the buying behavior of consumers. Methodology: Rapid market chain analysis equipped to collect the primary data. In-depth interviews with value chains actors, interviewer administered questionnaires and filed observations facilitated the process. Three key economically important wild flower value chains; Lotus, Lily and Jasmine were purposely selected. Findings: Value chain map shows core processes, flow of products and its volume, knowledge and information, geographical distribution and value web of relationships, and linkages. Income distribution shows that intermediaries claim the lion’s loin while collectors and growers receive less. Upstream actors of lotus and lily source their raw materials from common pool and free rider problem hinders the rational allocation of resources. Downstream; retailers govern the chain and seasonal price fluctuations are common. Poor post-harvest chain links with unhealthy returns. Color, price and quality were the prime concerns of consumers. Limitations: Poor availability of literature based on Sri Lankan wild flower sector was a constraint during the study and that was avoided with reference to researches which were done in other countries. Originality/Value: Since, limited number of studies paid attention on wild flower value chain; it’s better to investigate the Sri Lankan wild flower value chain in quantitative and qualitative aspects.