FACTORS INFLUENCING EMPLOYEE GREEN BEHAVIOUR - AN INVESTIGATIVE STUDY ON RASHTRIYA ISPAT NIGAM LTD., VISAKHAPATNAM, A.P

In order to help offset continuing environmental degradation in the 21st century, humans will have to significantly alter their habits (Howard, 2000; Oskamp, 2000; Winter, 2000). These altered habits cannot consist of merely doing the right thing every now and then; rather, they must be consistent, persistent efforts to move away from inherently wasteful and damaging behaviours and to move towards conservation-oriented or environmentally responsible behaviours (ERB). This environmentally responsible behaviour requires continuous motivation and training. This rigorous motivation and training to whole society cannot be provided by the government alone. But this can be implemented by the organisations to enhance organisational culture and societal wellbeing. In this context current article investigates the factors influencing employee green behaviour in Rashtriya Ispat Nigam Ltd. KEYWORDS: Environmentally Responsible Behaviour, Employee Green Behaviour, Pollution, Recycling, Training, Motivation.