Exploring practitioner constraints in advancing to more senior corporate communication roles

The primary objective of this phenomenological exploratory study was to explore the constraintsexperienced by selected corporate communication practitioners in the South African bankingindustry in advancing to more senior corporate communication roles.The literature review indicated various individual, organisational and communication professionconstraints experienced by practitioners. In the empirical study, additional constraints, such asorganisational politics, the length of time spent in the organisation, the practitioner’s lack ofnetworking and relationship building skills, the lack of overseas experience, and the lack of thestandardisation of communication practitioner deliverables, were identified