Аprospects for the Development of Family Entrepreneurship in the Digital Transformation of the Economy

The article is devoted to the substantiation of the prospects for the development of family entrepreneurship in the context of the digital transformation of the economy. It has been established that if family business is presented as a value and a competently built system of relationships in the family economy that is profitable and not just as property having a certain value, then it be-comes necessary to preserve this value within the family. It has been proved that without an active state policy, family entrepreneurship will remain only in the format of self-employment and will not be able to fulfill more significant socio-economic roles in the context of the digital trans-formation of the economy. It has been revealed that the main advantages of family entrepreneurship include the quick enterprise creation, freedom and independence in making decisions, high adaptation to the market, especially at the final product stage, significant motivation for effective work and high team cohesion.