What Are the Main Dimensions of Digital Transformation? Case of an Industry

Being a socio-economic lever, the digital transformation presents several opportunities to companies of any sector. Nevertheless, aspiring to digitalization, companies are faced with several challenges, the main one is, the digitalization process. In lack of a digital strategy, companies tend to equate digitalization with IT integration, which implies confusion between the digitalization process and the IT integration process. The paper’s aim is to question this observation, and call for a reorientation of company’s digitalization vision from technology to strategy. In this paper, we contrast a study on the dimensions of digital transformation, supported by a survey on the strategic orientations of digital transformation, and the practices on the ground of this transformation, in order to highlight; the widespread confusion between digital transformation and ICT integration and the limitations of an IT-oriented understanding of the digital transformation.