Role of Attitude and Entrepreneurship Education towards Entrepreneurial Orientation among Business Students of Bhutan

Purpose –The motivation and objective to write this is to understand the role of attitude and entrepreneurial education on students of Bhutan in taking entrepreneurship as a career. Design/methodology/approach –Grounded on theory of reasoned action, entrepreneurship education theories/studies, didactic theory and other prior studies, the purpose of this study is to propose a research model to further explore role attitude and entrepreneurial education on entrepreneurship orientation. The governing theory this study is “Attitude of an Individual is influenced by Entrepreneurship Education that leads him to take entrepreneurship as a career”. Data Collected from 253 respondents who were business students of the only premier business college of Bhutan. Findings-The derived results in this work indicates that both attitude and entrepreneurship education are positively related to entrepreneurship orientation. However, the relationship between attitude and entrepreneurship orientation is found to be stronger than that of entrepreneurship education and entrepreneurship orientation. The regression weights also second this relationship. SEM analysis is conducted to analyze the factors, and majority of the variables were retained and had significance to the measure of the respective construct. In mediation analysis, partial mediation was identified on the part of Entrepreneurship Education. Originality/Value-The practical evidence found in this study is supportive of the relationship between perception-attitude and entrepreneurship education on students of Bhutan in context of entrepreneurship orientation. The findings provided important practical as well as theoretical implications for the business schools