Effect of Price, Promotion and Facilities to Customer Satisfaction in using the Service Event Management
This study aimed to observe how Price, Promotion and Facility can affect customer satisfaction and to analyze the influence of these three variables on customer satisfaction in using Event Services Organizer MCI Management. This research was conducted by questionnaire method to 80 respondents of MCI...
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Veröffentlicht in: | International journal of recent technology and engineering 2019-08, Vol.8 (2S4), p.810-814 |
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Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
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Zusammenfassung: | This study aimed to observe how Price, Promotion and Facility can affect customer satisfaction and to analyze the influence of these three variables on customer satisfaction in using Event Services Organizer MCI Management. This research was conducted by questionnaire method to 80 respondents of MCI Management Event Organizer participants and obtained by using simple random sampling technique analyzed in the form of quantitative and qualitative analysis. The result of this study shows that the three independent variables tested have positive and significant effect on customer satisfaction through F test with sig |
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ISSN: | 2277-3878 2277-3878 |
DOI: | 10.35940/ijrte.B1163.0782S419 |