Participatory Research Engages Industry and Leads to Adoption of Methods That Challenge Long-Held Production Standards

A citizen science project engaged wine industry professionals in challenging the long-held belief that low yields are required for production of high-quality wine. Strategies emerged for the planning and implementation of projects involving industry members as citizen scientists. Keys to success included factors related to industry inclusion, planning, coordination, and communication. Direct industry involvement in the research project strengthened industry–university relationships and led to the adoption of new production practices that had been difficult to bring about prior to facilitation of industry members' firsthand experimentation.