Relevant Information Sources in the Vast and Complex Manure Nutrient Management Network

To understand and delineate pathways for effective information transfer among professional audiences in manure nutrient management, we deployed a survey, taken by 964 professionals, addressing workforce demographics, tasks performed, and information source relevance. Findings indicate that education of industry and the public is a widespread effort among the multiple organizations represented. The average relevance of different types of information sources was consistent across various organization types. Compared to mass media sources, information sources that were technical and individual- or group-oriented in nature were more relevant to respondents representing all organization types and levels of knowledge. Opportunities exist for translation of the findings presented to other networks of entities working toward common objectives.