Using Search Engine Optimization Techniques to Enhance the Visibility of Web-Based Extension Fact Sheets

To compete in today's online environment, Extension needs to increase its visibility through search engine results. The study reported here evaluated the impact of using Search Engine Optimization (SEO) techniques on six Web-based Extension Nutrition and Health fact sheets by examining data pre- and post-fact sheet revision from Google Analytics and rankings on Google results page. Comparing Pageviews data pre-and post-revision, the Pageviews for all six fact sheets increased, ranging from 101% to 281%, over a 3-month timeframe. Application of SEO techniques to Extension publications has the potential to increase the visibility of Extension's credible and research-based information.