Avian Influenza Biosecurity: Filling the Gaps with Non-Traditional Education

Outbreaks of highly pathogenic avian influenza have become endemic, crippling trade and livelihood for many, and in rare cases, resulting in human fatalities. It is imperative that up-to-date education and training in accessible and interactive formats be available to key target audiences like poultry producers, backyard flock owners, and emergency responders. Online tools such as Moodle™, Second Life™, and Facebook are excellent resources for Extension educators and have been implemented in the arsenal of the avian influenza biosecurity program. However, each online tool has its pros and cons, and Extension educators must use the best tool for each target audience.