Why Do People Hide Knowledge in the Online Knowledge Community? An Integrated Framework of Protection Motivation, Self-Determination, and Social Exchange Beliefs

Suppressing knowledge hiding is a prerequisite for achieving positive knowledge interactions among people. Most previous studies concentrate on knowledge hiding in organizations, but the quantitative examination of knowledge hiding antecedents in the online knowledge community has been limited. This study investigates individuals' knowledge hiding intentions in the context of the online knowledge community through an integrated framework of protection motivation theory, self-determination theory, and social exchange beliefs. We tested the research model through a valid sample of 377 respondents from Chinese online knowledge community users. The results demonstrate that individuals' threat appraisal (perceived severity and perceived vulnerability) and intrinsic motivation (perceived autonomy and perceived relatedness) are negatively associated with interdependence. Additionally, interdependence within the online knowledge community is proved to negatively affect individuals' knowledge hiding intention. Furthermore, reciprocity and trust moderate the relationship between interdependence and knowledge hiding intentions. This study enriches the academic literature in the knowledge hiding field, and the findings provide an in-depth understanding of knowledge hiding in the context of the online knowledge community.