Big Five Personality Traits on Project Success in Marketing-Oriented Organizations: Moderation of Leader Member Exchange
Objectives. The relational interconnectivity of leaders and organizational members in thecontext of personality traits is in limelight due to market pressing need of antecedents’investigation for project success. This study is about portrayal of big-five personality traits impacton project success i...
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Veröffentlicht in: | Foundation University Journal of Psychology 2021-07, Vol.5 (2) |
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Hauptverfasser: | , , , |
Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | Objectives. The relational interconnectivity of leaders and organizational members in thecontext of personality traits is in limelight due to market pressing need of antecedents’investigation for project success. This study is about portrayal of big-five personality traits impacton project success in marketing-oriented organizations. In addition, this study is also aimed toexplore if leader member exchange plays a role in moderating the relationship between the big fivepersonality traits and project success. Two traits agreeableness and conscientiousness were thefocus as per theoretical paradigm.Method. For this purpose, the questionnaire was filled by different public and privateorganizations. The sample size was 153 respondents (both male and female), collected throughconvenience sampling due to scattered nature of sample.Results. The study uses a co-relation and regression analysis technique to test the measurementof model. It was found that agreeableness has a significant effect on project success, whereasconscientiousness lacks significant relationship along with absence of moderating relationship.Implications. The managerial implication is marked by the spearhead focus on agreeablenessand conscientiousness traits in terms of humanistic capacity building that could install the triggersfor project success in marketing-oriented organizations. |
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ISSN: | 2519-710X 2520-4343 |
DOI: | 10.33897/fujp.v5i2.96 |