انعكاسات نظم الرصد المعلوماتي في التسويق الابتكاري : بحث تحليلي لعينة من مدراء الشركة العامة لصناعة الزيوت النباتية

The research aims to measure the impact of informational monitoring systems individually and in total in innovative marketing informational monitoring systems has become a strategic necessity to support the survival and sustainability of public companies, which are based on the important elements and techniques to enable them to succeed, and make it able to adapt and cope with the scientific and technical developments and to learn from them and given companies to the fact that General Company for Vegetable Oil Industry is one of the companies concerned with the advancement rate of the industrial sector in Iraq and keep up with scientific and technological developments in the world, and determine the level of their importance and their impact and applicability in the industrial sector and it has been the application of this research in the General Company for Vegetable Oil Industry, composed of (63) (Director general and assistant general manager and director of the Department and the Division) in the company surveyed. Find a set of conclusions which came out, the company surveyed expressed high willingness to build more sophisticated through the use of the surveyed indicators for the development of reality and the ability to invest their information systems, it has been shown that the systems informational monitoring important role in innovative marketing, but that the understanding of the company researched because of its privileged information and management systems effectively and to serve its work, will lead to the use of these information systems are more and employ better about marketing performance and enhanced service, and the possibility of modern systems and knowledge through the creation of support and encouragement on the show, and this gives an incentive for everyone to develop their abilities and potential, and otherwise the researched the company will lose an episode of innovative marketing seminars . يهدف البحث إلى قياس تأثير نظم الرصد المعلوماتي بشكل منفرد و اجمالا في التسويق الابتكاري فقد أصبح نظم الرصد المعلوماتي ضرورة استراتيجية لدعم بقاء و ديمومة الشركات العامة و التي تستند إلى عناصر و تقنيات هامة تمكنها من النجاح، و جعلها شركات قادرة على التكيف و التأقلم مع التطورات العلمية و التقنية و التعلم منها و نظرا لكون الشركة العامة لصناع الزيوت النباتية هي من الشركات المعنية بالنهوض بواقع القطاع الصناعي في العراق و مواكبة التطورات العلمية و التكنولوجية في العالم، و تحديد مستوى أهميتها و آثرها و إمكانية تطبيقها في القطاع الصناعي و عليه تم تطبيق