The Relationship of Clothing with Personal Identity of Different Clothing Style Personalities among Working Women

This study examined how clothing choices are influenced by personal identity. The purpose of this study was to find out relationship of clothing with personal identity among different clothing style personalities. A convenience sample of 300 employed women from Govt., semi Govt., and private colleges, schools, offices and hospitals was selected for the study. In the first phase, women of six clothing style personalities were selected by a questionnaire based on six different choices of clothes and accessories. In the second phase, they were investigated for finding the relationship between their clothing choices and personal identity. A self constructed questionnaire was used for this purpose. Classic, Dramatic, and Natural Style Personalities scored higher on the scale than Romantic, Ingénue, and Gamin Style Personalities. To test the hypothesis, t-test was used that showed significance between Classic Style, Dramatic Style, and Natural Style Personalities (group-I) and Romantic Style, Ingénue Style and Gamin Style Personalities (group-II). It was found by this study that our clothing choices are directly related to personality traits. The study will help people to get information about clothing concept; how clothing will be related to personality impressions and judgments.