Promoting Peer-to-Peer Ridesharing Services as Transit System Feeders

Peer-to-peer (P2P) ridesharing is a recently emerging travel alternative that can help accommodate the growth in urban travel demand and at the same time alleviate problems such as excessive vehicular emissions. Prior ridesharing projects suggest that the demand for ridesharing is usually shifted from transit, but its true benefits are realized when the demand shifts from single-occupancy vehicles. This study investigated the potential of shifting demand from private autos to transit by providing a general modeling framework that found routes for private vehicle users that were a combination of P2P ridesharing and transit. The Los Angeles Metro Red Line in California was considered for a case study because it has recently shown declining ridership trends. For successful implementation of a ridesharing system, strategically selecting locations for individuals to get on and off the rideshare vehicles is crucial, along with an appropriate pricing structure for the rides. The study conducted a parametric analysis of the application of real-time P2P ridesharing to feed the Los Angeles Metro Red Line with simulated demand. A mobile application with an innovative ride-matching algorithm was developed as a decision support tool that suggested transit-rideshare and rideshare routes.