Enlightenment and influence of Chinese philosophical thoughts on modern advertising design
The article analyzes the relationship between traditional Chinese philosophical thought and modern advertising design. The author believes that if one grasps the essence of traditional Chinese philosophical thought, one can design modern advertisements with elegant tone and evocative effect.
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Veröffentlicht in: | Voprosy istorii 2023-03, Vol.2023 (3-2), p.256-261 |
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Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
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Zusammenfassung: | The article analyzes the relationship between traditional Chinese philosophical thought and modern advertising design. The author believes that if one grasps the essence of traditional Chinese philosophical thought, one can design modern advertisements with elegant tone and evocative effect. |
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ISSN: | 0042-8779 1938-2561 |
DOI: | 10.31166/VoprosyIstorii202303Statyi52 |