Enlightenment and influence of Chinese philosophical thoughts on modern advertising design

The article analyzes the relationship between traditional Chinese philosophical thought and modern advertising design. The author believes that if one grasps the essence of traditional Chinese philosophical thought, one can design modern advertisements with elegant tone and evocative effect.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Voprosy istorii 2023-03, Vol.2023 (3-2), p.256-261
1. Verfasser: Bian, Zhuo
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The article analyzes the relationship between traditional Chinese philosophical thought and modern advertising design. The author believes that if one grasps the essence of traditional Chinese philosophical thought, one can design modern advertisements with elegant tone and evocative effect.
ISSN:0042-8779
1938-2561
DOI:10.31166/VoprosyIstorii202303Statyi52