EXTERNAL ENVIRONMENT OF UNIVERSITY VALUES: CULTURE ECONOMY

The article substantiates the influence of the external environment on the development of a higher educational institution’s value system. There are four main groups of values in higher education: internal values of higher education; external values of higher education; instrumental values of higher education; values that are the product of higher education. The article focuses on the second group of values (economic values of higher education), whose source of formation is the social order of the state and society. It has been established that such values can be organically implemented or openly imposed on universities from the outside, but they are no less important, because it is through them that universities ensure the ability of functioning of the society’s socio-professional structure. The mechanisms of change management caused by the promotion of a system of values by a higher educational institution have been studied. The article has revealed that changes in the university’s external value environment (for example, changes in the values of the city where the university operates) and its manifestations in the form of a phenomenon of culture economy, indirectly affect the development of university values.