Treatment Of Environmental Issues in Leading Pakistani Dailies

Purpose: Environmental issues are contemplated as the most frightening issues that occurred due to climate change. These environmental issues are disturbing the whole world including living species. Pakistan is also facing issues regarding environmental changes. Pakistan is considered the 7th most susceptible country in terms of environmental disasters. Methodology: This research work is conducted to analyze and examine the role of news media in the coverage of environmental issues and the basic purpose of this study is to evaluate the “media representation of environmental issues” as discussed in mainstream English newspapers of Pakistan (Dawn and The News). The content analysis is used to know the frequency and direction of environmental issues. The universe of the study contains textual content of print media including news stories and editorials. Findings: It is concluded that The News, gives more coverage to environmental issues as compared to Dawn newspaper in terms of news stories and editorials. Implications: The media should play a substantial role in addressing environmental problems faced by Pakistan, as people rely frequently on media.