Consumers Attitude Towards Online Shopping In Tamilnadu – A Study

The advancements of internet and information technology have been emerging over the years. Online shopping is nowadays a trend which became a part of lifestyle with every individual to buy products online since the product can be bought at a convenient time based on the availability of the product in Indian online shopping websites. Online shopping has also become significant among youngsters and working professional store since they are unable to spend time in traditional stores. The advantage of having internet everywhere has an effect on the growth of online sales in a partial manner and accessible to get detailed information regarding the products and its specification. The main purpose of the study is to analyze the attitude of consumers towards online shopping in major cities in Tamil Nadu. This paper investigates the data collected from 215 respondents in Chennai. The main statistical tools used in the study are ANOVA and Correlation. The findings of the study revealed that the satisfaction of the consumer is significantly related to gender, age, income level, and purchase frequency.