Research on the Construction of Omni-Media Communication System and the Enhancement of International Communication Ability from the Perspective of Communicative Theory

当前全媒体传播体系与国际传播能力提升问题已经引起学界关注，但探讨二者关系的研究较少。本研究从交往理论出发，认为全媒体作为一种新的生产工具，实现了传播关系的深刻变革，有利于促进国际传播能力提升。全媒体传播体系所具有的主体多元化、平台媒介化、内容一体化三大特点有助于呈现出不同于以往的国际交往形式。在分析二者契合的基础上，文章认为未来全媒体传播体系建设需重视多元主体化下的国际互动，平台媒介化下技术在自主可控平台建设、全媒体参与全球治理等领域的应用，以及内容一体化下的“再政治化”议题和民族性议题生产等问题。 While current research is increasingly focused on the issue of the omni-media communication system and international communication, the relationship between the two is less explored. From the perspective of communicative theory, this paper argues that omni-media, as a new production tool, has achieved a profound change in communication relations and is conducive to promoting international communication ability. The omni-media communication system with the features of diversified subjects, mediated platforms, and integrated contents, helps present a different form of international communication. Based on the analysis of the compatibility between the two, it is suggested that the future construction of the omni-media communication system should pay attention to the international interaction among diversified subjects, the application of technology in the fields of autonomous and controllable platform construction and omni-media participation in global governance under platform-mediated, as well as the production of “repoliticized” issues and national issues under the context of content integration.