THE KNOWLEDGE SOCIETY AT CROSSROADS: THE ROAD MAP AND INCUBATING ROLE OF THE COMPETITIVE INTELLIGENCE, DIGITALISATION AND NEUROSCIENCES

The today human being is part of the technological and scientific development dominated by information as a both raw material and base of knowledge. The easy and open accesses to information thrust forward the frontiers of development and communication, enlarge the development's paths and generate amazing changes, faster than ever happened. The way that data bases increase its volume becomes the most actual and complex problem. The ability to extract and process the knowledge and the speed of its processing represent unknown and provocative challenges for business profit and the intelligent society success. Their extraction from the informational noise and the ability to react and rapidly communicate are also important to be accurately customized and harmonised with the social elements. This paper demonstrates the usefulness of neuroscience, neuro-technologies and cognitive computing in finding innovative and customized solutions for solving complex problems in business. The conclusion of our study is that, in order to have an advanced and competitive European Union, it is absolutely necessary to develop innovative solutions for Competitive Intelligence that would include the fundamental elements of neuro-technologies and advanced Artificial Intelligence as Cognitive Business profitable keys.