EDREMİT KÖRFEZ BÖLGESİNDE FAALİYET GÖSTEREN ZEYTİN VE ZEYTİN ÜRÜNLERİ İŞLETMELERİNİN E-TİCARETE BAKIŞ AÇISI

The main purpose of the study is to determine the perspectives of e-commerce of olive and olive products enterprises operating in Edremit Gulf Region. In order to obtain the data related to the research, face to face survey method was applied to 102 olive and olive products enterprises selected by easy sampling method. In this study, crosstabs, validity, reliability and t-test and variance analyses were performed. According to the descriptive findings of the enterprises, 68.9% of the companies employ between 1 and 19 people. When the legal structures of the enterprises are examined, it is seen that the highest ratio is individual enterprise with 31.1%. It has been concluded that 75.9% of the enterprises have been operating for more than 15 years and 79.3% of the companies have web sites. In addition, it was found that businesses use the internet mostly for, message, e-mail sending / receiving” service and although they are aware of the benefits of e-commerce, they do not use e-commerce enough for product sales. As a result of the research, no statistically significant difference was found in terms of the level of benefit expected from e-commerce in terms of legal structures, number of employees and duration of operations.