Factors Affecting Students’ Behavior Intentions of Studying at VNU School of Interdisciplinary Studies

This research analyses the factors affecting students’ behavior intentions of and decision on studying at VNU School of Interdisciplinary Studies (VNU SIS). Based on the survey results of 243 students attending the master programs at VNU SIS, the research shows that “awareness of behavior control” has the most influence on students’ behavior intentions. Next to it are “students’ awareness of usefulness”, “educational institution’s prestige” and “communication – consultance”. The “costs” and “subjective norms” have the least impact on students’ behavior intentions of studying at VNU SIS. However, the “costs” negatively affect students’ behavior intentions. Noticeably, “conveniece” has no effect on students’ behavior intentions.