Get Ready to Click: A Comprehensive Review of User-Generated Photography on Instagram

Objective: This study seeks to perform a systematic literature review to explore the concepts of user-generated photography and the use of Instagram in the tourism industry. Theoretical Framework: Systematic review of user-generated content and Instagram's impact on tourism Method: A comprehensive search was performed in SCOPUS to gather relevant papers. The search resulted in an analysis of 25 papers published between 2014 and 2023. Results and Discussion: The results revealed that the growth of social networks, particularly Instagram, impacts tourists' decision-making when planning their trips. Additionally, user-generated content, especially photographs, influences various aspects of travelers' experiences. Research Implications: The review highlights the scarcity of studies on this topic and suggests that the findings strengthen the literature on user-generated content and Instagram in tourism, providing a reference for future research. Originality/Value: The systematic review addresses a gap in the literature, frames the current understanding, and identifies clusters of research to illuminate the state of research in this field